Loveweld & PJS Founders Share Their Story

Conversations for Permanent Jewelry Businesses

In this episode, sisters Hannah Wedeking and Sarah Sides — co-founders of Loveweld and Permanent Jewelry Solutions (PJS) — share the powerful story behind building two of the most influential brands in the permanent jewelry industry.

Raised in a family of entrepreneurs, Hannah and Sarah talk about how their early days working in their parents’ retail stores shaped their passion for exceptional customer service, small-business resilience, and creative innovation.

You’ll hear how Loveweld began as a single kiosk in Austin, grew into a national brand with locations in Denver, San Antonio, New York City, and more, and how the sisters navigated the scrappy startup phase—managing inventory, hiring their first employees, and learning to operate at scale.

They also reveal why they launched Permanent Jewelry Solutions (PJS): to help new permanent jewelry artists and business owners skip the overwhelm, gain industry-leading training, and build sustainable, profitable businesses. From their firsthand experiences pioneering the permanent jewelry movement, they share insights on growth, brand building, team expansion, and staying grounded in their “why.”

If you’re exploring how to start a permanent jewelry business, looking for entrepreneurial inspiration, or want a behind-the-scenes look at the brand that helped shape the permanent jewelry industry, this conversation is full of gold.