Are you struggling to figure out how much inventory to buy, how to price your products, or wondering why your profits aren’t adding up? Are you constantly running out of chain mid-event or losing sales because you didn’t restock in time? The hard truth—welding beautiful pieces isn’t enough. Without a solid plan for inventory and pricing, you’re impeding your business growth. Let’s break down exactly how to stock and price your inventory so you can start making real money.
How Much Inventory Do You Really Need?
Purchasing the right amount of inventory when you start your permanent jewelry business is a key part of creating a solid foundation for your new revenue stream. You need enough material to satisfy at least four weeks of potential demand. But how do you determine what that looks like? Here’s a simple breakdown:
Purchasing Product
Let’s say:
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You service an average of 50 customers per week
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That means you see about 200 customers per month (50 customers per week × 4 weeks)
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If 30% of those customers return for another bracelet, that’s 60 repeat customers in a month
Now, let’s calculate how much chain you need:
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The average bracelet is 7 inches long
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60 bracelets × 7 inches = 420 inches of chain needed per month
(Pro Tip: Some business owners round up to 450 inches to account for mismeasurements.)
If you’re constantly running out of stock or buying too much of the wrong thing, it’s because you don’t have a structured plan like this in place.
Pricing Strategy: How to Maximize Profit
Pricing permanent jewelry is an art—one that directly affects your bottom line. The right pricing strategy will depend on your target customer and the materials you offer.
Sterling Silver & Gold Fill
This is a great option for customers who prefer a lower price point but still want high-quality, long-lasting jewelry.
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MSRP: $42-$64 per bracelet
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Profit: $25-$35 per bracelet
Solid Gold (14K)
For customers who want luxury and longevity, solid gold is the way to go. This material appeals to high-end buyers willing to pay more for timeless pieces.
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MSRP: $100-$160 per bracelet
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Profit: $55-$100 per bracelet
Don’t Forget Charms!
Adding charms to your collection is an easy way to increase your average order value. Customers love personalization, and charms give them the perfect reason to keep coming back. Many PJ business owners see an additional $160-$260 in revenue per charm—a game-changer for your profit margins.
For more guidance on pricing, check out our Pricing Calculator
Struggling to Make a Profit? Let’s Fix That.
If you’re tired of guessing your way through inventory and pricing, it’s time to get serious. Book a consultation call with our team and we’ll walk you through a strategy tailored to your business so you can maximize profits, manage inventory efficiently, and create a system that works long-term.
Don’t let a lack of planning hold you back from success—take control of your business today!
